Up next in 10
Three fun Mopar press kits (unboxing)
Feb 4, 2025
An oil can, a can can, and a spray can - all for press kits! See the unboxing and learn a bit more about Mopar in this era! #unboxing #mopar #presskit
View Video Transcript
0:00
hi my name is Dave I write for
0:02
motels.com I used to write for alar.com
0:05
which I started I think in 1994 or so
0:07
maybe it was 93 anyway uh I've got some
0:11
interesting Mopar stuff here for you and
0:13
I do mean Mopar but first I want to show
0:16
you something from RAM and this is a Ram
0:19
uh as you can see my name is RAM and the
0:24
nice people at uh what was then Chrysler
0:27
Group I think but they sent it to me in
0:29
the hospital and I was having some bits
0:31
and pieces taken out and the prognosis
0:33
was not very good and it cheered me up
0:35
quite a bit and I wanted to say thank
0:37
you again so if you're watching guys I
0:40
really did appreciate it I still
0:41
appreciate it and I think of you
0:44
whenever I see this Ram which was today
0:47
partly because I was taking out this
0:49
lovely uh
0:51
Mopar uh oil can and you can see it says
0:55
2013 media information on it and you
0:58
might be wondering about that especially
1:00
when you look at the back and you see
1:01
that it
1:02
is uh it definitely looks like an oil
1:05
can doesn't it but it says here where it
1:08
would normally have the SAE logo you've
1:10
got your uh 2013 Mopar press information
1:14
logo
1:15
instead so it's a very clever design and
1:18
basically you unscrew the
1:22
cap and you had to love Mopar press kits
1:25
and and I this time I mean all the
1:27
Chrysler press kits for because they
1:29
really went over and Beyond they got
1:31
really splashy I already did a video on
1:34
this snakes skin Return of the Viper uh
1:36
SRT Viper press kit from 2013 and of
1:40
course they made uh some fun Mopar press
1:43
kits really after other companies and
1:45
even other divisions at uh what became
1:49
Fiat
1:50
Chrysler uh it still a Chrysler Group at
1:53
this point had gone to just here's a USB
1:56
drive here's a generic USB drive hey so
2:00
let's see so this can it splits open I
2:02
want to make sure I'm doing it up it's
2:05
magnetic and you see inside it's not
2:08
just some cheap USB thing it's three
2:12
things here you've got
2:14
your the Mopar let's see is this a press
2:17
book or a pad your Mopar pad and then uh
2:22
everybody needs a pen is this just a pen
2:25
or is this something special
2:33
I am
2:34
guessing aha you know I really would
2:38
have used this much more if I had
2:39
realized before that it was an
2:42
interchangeable bit
2:44
screwdriver and it keeps the bits over
2:47
here
2:52
at this looks like a slot one a slot
2:55
three a slot two and a couple of little
2:58
itty bitty Phillips heads
3:00
and those all go in those all go in
3:04
through the top
3:05
here so this is just one of your little
3:09
useful screwdrivers I'm going to have to
3:11
leave this thing out of the case so I
3:13
can use it
3:15
again uh this one actually is a pen I'm
3:18
pretty sure it's a tiny little one
3:22
and
3:24
aha it is a pen but it's a pen that can
3:29
be very small or normally sized and
3:33
finally your USB thumb drive containing
3:37
all the Mopar information in this nice
3:40
Chrome etched case and you'll see on one
3:44
side it's Mopar on the other side it is
3:48
www.mopar.com
3:50
and
3:51
then let's
3:53
see some people might do this better
3:56
than I do it wouldn't be at all
3:58
surprised
4:01
ah-huh here is your standard USB stick
4:06
that's one of the kits and a little RAM
4:08
and again see it comes
4:11
together again it comes together with a
4:13
nice snap because it's held together
4:16
magnetically and to make sure you screw
4:19
it
4:20
on next up spray can 2016 media
4:28
information open it up gear shift for
4:32
manual transmission to that that was
4:34
upside down let's see it must be a
4:37
reverses on the
4:39
right so that that tells you which me
4:42
which transmission it is and on the
4:45
other side your USB
4:47
drive so this one only has that as far
4:51
as I know you know what I've never taken
4:53
this foam out find
4:56
out that yes that was all that's in it
5:02
and then finally we
5:05
have this
5:07
can shows all of the Mopar logos you can
5:11
see that Mopar went through a long time
5:13
when they were really you know this
5:15
brand was born uh in 1937 yes I look
5:19
back in case I got the date wrong I'm
5:22
doing a book on chryler brand and uh it
5:25
goes back to 1924 because that's when
5:28
Chryslers were first introduced and then
5:31
made and then sold in January of
5:34
1924 uh and so I've got all these dates
5:37
floating in my head now but this is uh
5:40
the original Mopar symbol and it takes
5:42
you through the years it got much more
5:44
modern in which one was
5:46
this ah 1939 how's that but then the one
5:51
that we all know today is really from
5:54
1964 as are many fine things like the
5:57
Plymouth Barracuda uh the Civil Rights
6:00
Act um Doctor Who I guess I'm going to
6:05
be ml use my fingers it was already
6:07
partly open and inside we have a spark
6:10
plug you know you got to love these guys
6:12
I mean can you imagine how much this
6:14
stuff must have cost them to uh
6:16
make and here's your USB thumb drive the
6:21
Ingenuity of the people who did these
6:23
Mopar press kits is just amazing to me
6:27
you've also got a 75 years of Mopar
6:29
booklet pointing you back to Mo
6:34
um mopar.com it's got various facts a
6:37
lot of which will be wrong now and one
6:40
of the interesting things about Mopar
6:42
under Fiat was first it was run oh yeah
6:47
here's a little tag saying
6:50
contains uh product information and
6:54
photography so I guess that this was
6:56
over the spark plug when I first got it
6:58
so I'll just back over there when Fiat
7:01
took over Chrysler they put a guy named
7:04
Petro gorlier in charge of mopar and he
7:07
was just an amazing guy and the people
7:10
who worked with him really really liked
7:12
him as far as I could tell I can tell
7:14
you I really liked him an amazing guy
7:17
very upfront I think he had great plans
7:20
for Mopar I really think he wanted to
7:22
improve dealer service rather
7:23
dramatically and that's hard to do with
7:25
the franchise system Petro was trying to
7:28
increase customer service at the
7:30
dealerships he was trying to get weekend
7:32
hours for people who work 9 to5 he was
7:34
trying to get late hours at least one
7:36
day a week and he pushed through the
7:38
Express Lube thing uh I don't the
7:41
express lane I do remember what it's
7:43
called and uh he also took along an
7:46
espresso maker everywhere he went that
7:48
he bought from his personal income I
7:51
mean he spent to buy this thing and then
7:53
he took it to every car show so if you
7:56
wanted espresso or cappuccino you could
7:58
get it from a commercial raid espresso
8:01
cappuccino maker uh I really really
8:04
enjoyed the times that I got to
8:07
interview the head of mopar when that
8:09
was Petro gorier I think he really
8:11
immersed himself in the history and in
8:14
what had been done well in the past and
8:16
he really tried to make it work and
8:18
while we're here talking about Mopars as
8:21
you know the name Mopar has generally
8:25
been assigned by people outside of
8:28
Chrysler to mean all chry Lords it's
8:31
like Ford is called the blue oval GM is
8:34
called the general by the way there
8:36
wasn't an actual General Motors but
8:38
there wasn't actual General Mills this
8:41
all comes down to the point of the Mopar
8:43
minivans book that covers all of the
8:45
Mopar minivans from when they started
8:48
working on them in
8:51
1972 not at Ford at Chrysler despite the
8:54
stories that you might have read but
8:56
Chrysler pretty much had a vehicle that
8:58
looked like this original
9:00
minivan by the time that you hit the
9:03
mid-70s so I'm going to say go out find
9:05
the book it's on Amazon there's an older
9:08
copy on Apple Books that's very cheap
9:11
and if you want one from me you can let
9:13
me know and I'll see what I can do about
9:15
that I might even sign it if you ask
9:18
Atlantis North America media people I
9:21
really still appreciate what you did
9:23
when I uh wasn't feeling well and Petro
9:26
I really
9:27
appreciate uh the time that you gave so
9:31
that I could relay what was going on
9:34
inside of Chrysler to everybody else
9:36
through
9:37
allar uh my new site is mol tales.com I
9:40
hope that you'll come by take care
#Other