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Looks like Stellantis isn’t done with the century-old Chrysler name yet! Finally, some thoughts on how Chrysler will move into the future—first with minivans, then with, well, we’ll wait and see!
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So, this year at the 2026 New York Auto
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Show, Chrysler and Dodge CEO told us
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about Chrysler's direction. But first, a
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little about Dodge.
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>> 2025 delivered its best total sales in
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20 years. The SRT Hellcat jailbreak with
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710 horsepower has more than 13 million
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ways to customize it and make it your
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own. This was one of the most
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anticipated vehicles of the year. In
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fact, we received enough orders for all
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the 26 mile year production in 6 hours.
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It outperforms the old Durango RV and
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delivers the most horsepower in the
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segment under $50,000.
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And we're not done. Chrysler just came
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off something big. We celebrated 100
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years of the brand last June. Instead of
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treating that like a finish line, we're
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treating it like a warm-up lap. And now
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we're getting into starting position.
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sharper, unapologetic, and yeah, a lot
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more attitude than people expect from a
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minivan brand. A minivan brand for now.
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But we earned it. To this day, we still
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hold a large number of best-in-class,
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first class, and only inclass claims.
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All-wheel drive, you got it. Because the
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roads and weather aren't always nice or
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she's a flywheel. The minivan isn't just
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a sensible choice. It's the right
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choice. It's over four decades. If you
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know, you know. Over four decades of
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being game for anything.
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This is the refresh. Still ready for
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everything. 2027 Chrysler Pacifica.
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[music]
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>> [music]
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[music]
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[music]
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>> I'm just going to interject here that it
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might be Chrysler Corporation's 100th
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anniversary in 2025, but Chrysler brand
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was very definitely
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1924, making its century
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2024, not 25 or 26. Anyway, the
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unapologetic
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approach to the marketing the minivan is
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a great idea, showing that it is great
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for many uses. It's flexible. It's
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always really been the best choice for
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carrying people in cargo. And the one
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thing that they missed is that they
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could have had somebody carrying car
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parts in the back.
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>> [music]
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[music]
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[music]
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>> We saw the Pacific kids and uh the
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adults coming in through security and
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they're really well behaved. They had a
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good time at the show as far as we could
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tell. Really nice bunch of kids. But the
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main story here is the resurrection of
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Chrysler and a plan for it for the
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future. We're not going to see what the
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future holds for Chrysler until the
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investors meeting.
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>> We're going to be launching another
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campaign in a new space across our
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social channels where anyone can drop a
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quick 10 to 30 second video showing how
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your Pacifica fits into your life. Let
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the people share your story through
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theirs.
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>> Uh the interior of the Pacifica has not
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changed with this generation and it
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didn't need to change. It has a great
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interior. It has real functional buttons
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and it's a good driver friendly layout.
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So, not changing it a good thing.
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>> We're also paying attention in the
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garage with our new height adjustable
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rear lift gate standard. Set it to your
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garage because not every garage is built
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with opening a rear hatch in mind. And
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then we still have the one thing that no
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one else does. Stone go. Still
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exclusive. Still ridiculously useful.
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Second and third row seats disappear in
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the floor in seconds. Easily, too. No
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removal, no hassle, no competition. We
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invented it. We're still the only ones
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who do it right. So, yeah, no April
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Fool's joke. We've brought you a minivan
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that refuses to be boring. We're here to
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make things people didn't see coming.
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The 2027 Chrysler Pacifica is a start.
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It's for anyone who wants something that
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just works, something that just makes
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life easier.
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>> That was really a great summary. And
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that is in a lot of ways the lead. The
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minivan just works. It makes life
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easier. It's not as fashionable as a
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crossover, but it makes your life
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easier. That's a good thing to go with,
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and that would actually be a good brand
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differentiator. So, now let's take a
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look at some of the media crowding
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around this thing and doing media
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things, taking pictures and all that.
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As for the future of Chrysler, it does
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appear that there actually will be a
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future for Chrysler, which is uh news to
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a lot of people. I think that they have
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a lot of plans for Chrysler and Dodge,
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and really they need a brand for
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everything that isn't high performance
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or off-road capable or a truck.
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Yes, the other side.
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