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Chrysler’s official “100 years” video, celebrating 1924 to 2025.
If you really like Chrysler history, find the book Century of Chrysler on Amazon!
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0:01
[Music]
0:05
brand like Chrysler can't be around for
0:07
100 years without bringing out some
0:09
really cool products
0:21
a car so revolutionary in its mechanical
0:23
betterments that it was destined to be a
0:25
sensation it all started with the 1924
0:28
Chrysler the first vehicle that Mr
0:30
chrysler really wanted to put his own
0:32
name on it was sleek it had a better
0:34
design than most vehicles out there it
0:36
was lower really the the important parts
0:38
were the high compression engine which
0:40
was more performance than most vehicles
0:41
had out there plus the four-wheel
0:43
hydraulic brakes which were standard
0:45
equipment this is something that Mr
0:47
chrysler always wanted a safe vehicle
0:49
and value for the customer
0:52
so then 1930s uh we brought out the
0:55
airflow and this it's really they
0:57
advertised as the first modern vehicle
0:59
and it truly was this is the first
1:00
vehicle to use a wind tunnel in its
1:02
design had a tubular steel frame mean it
1:05
was very rigid and very safe here it
1:07
comes on its death drop leaping clear of
1:10
the ledge and landing with crushing
1:11
impact in the rocky shale beneath they
1:14
changed the architecture of the vehicle
1:16
to move the axles front and rear for a
1:18
better ride
1:21
the 1940s of course we were very busy
1:24
with the Arsenal democracy and providing
1:26
uh things for our troops and for our
1:28
government all over the world but after
1:29
the war they brought out the town and
1:31
country and this wood vehicle it really
1:34
kind of was Americana really it was
1:36
vehicle you know your Hollywood people
1:38
own and it really set the uh standard in
1:42
in design and really built Chrysler's
1:44
reputation as a design company and an
1:46
elegant company
1:49
the 1950s of course so much went on from
1:53
the early concept cars and design
1:55
styling of Virgil Xner to the Chrysler
1:58
300 and in early 1955 we released our
2:01
first model the Chrysler 300 300 for
2:07
horsepower chrysler 300 it's the first
2:09
car from the factory that could put out
2:11
over 300 horsepower and was built for
2:13
performance with upgraded brakes and
2:15
even the badging had checkered flags on
2:17
them
2:18
we then brought out the fins in Dotto
2:20
for 57 you just touch a button and go
2:23
split-second getaway and the most
2:25
exciting car in the world today anybody
2:27
in the world will look at a vehicle with
2:29
fins on it and know that that car came
2:31
from America and the Chrysler brand
2:33
really is the the brand that brought
2:35
those
2:37
out so in the 1960s Chrysler brought out
2:39
fuselage styling and it really reflected
2:42
the times this is the 1960s where we're
2:45
going to space we're going to the moon
2:46
and uh it's really kind of a rocket ship
2:49
looking car uh when you look at it the
2:52
the whole side of the vehicle uh it
2:55
looks like it could be a rocket ship and
2:57
that's really went across all brands
2:59
that look
3:03
Chrysler finer than ever in 1973
3:07
1970s was a was a difficult decade we
3:10
were transferring from um larger
3:13
vehicles um to smaller ones because of
3:15
the uh changing taste in the uh consumer
3:18
as well as the oil crisis in 1973 so
3:22
Chrysler brought out the Cordova their
3:24
first small Chrysler shortly after that
3:26
things transitioned again uh to
3:29
front-wheel drive vehicles if you don't
3:30
agree they're the best Chrysler ever
3:32
made the very best America has to offer
3:34
at a sensible price then I'm in the
3:36
wrong business oh one more thing if you
3:39
can find a better car buy it in the
3:42
1980s brought back the convertible the
3:44
Town and Country convertible in 1982 and
3:47
there hadn't been a convertible in the
3:48
American market uh since 1976 so again
3:52
you know the brand's leading and of
3:53
course the minivan came out in 1984 a
3:56
segment that did not exist until this
3:58
company created it and now we've been a
4:01
leader in that segment ever since day
4:03
one when those vehicles came
4:06
out throughout the 1980s the design
4:09
changed uh became more modern they moved
4:12
to an updated Learon at first but then
4:15
in the 1990s is when the Town and
4:18
Country minivan arrived and then of
4:20
course cab forward design came out in
4:22
1993 a a very modern interpretation of
4:29
design late 1990s saw the PT Cruiser
4:32
which was you know a retro car but a fun
4:36
one and it still has a loyal following
4:39
and when you see a PT Cruiser you know
4:41
what it is and uh it's it's just a fun
4:44
car and of course the 300 came back in
4:47
2005 you know an iconic car that it
4:50
looks dated you know really back to the
4:52
original 300 really paid homage to that
4:55
original car and of course the Pacific
4:57
came out in
5:01
2016 you know the most awarded minivan
5:04
ever and still leads the
5:08
market so drawing upon all these decades
5:12
you know you can see that it's a company
5:14
and a brand that uh is going to be at
5:16
the forefront going forward is going to
5:18
be bringing out new technology is going
5:19
to be leading different segments um cuz
5:22
that's what we've done for the last 100
5:24
years
5:25
[Music]
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